SHANGHAI - Nestlé is understood to have shifted the creative account for its China milk business to Publicis, out of incumbent McCann Erickson.
The business is already globally aligned with Publicis Groupe. “Sooner or later we knew it would go, because it is globally aligned with Publicis,” said an Interpublic Group source.
The business is believed to include all of Nestlé’s GUM (growing up milk) business.
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