David Blecken
Apr 26, 2018

Navel gazing a big problem for advertising, admits Grey’s global CEO

In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.

Michael Houston (photo: Grey Group)

Michael Houston joined Grey as CMO in 2007 and became CEO last August. He is one of the youngest leaders in the business and believes strongly that advertising needs to become more diverse in order to produce work that is representative of society. For him, that means a lot more than promoting more women to senior positions.

In this exclusive interview, Houston discusses how he thinks advertising should evolve, the pros and cons of awards...

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