Creo Adworld’s branding duties encompass the design of hotel guest collaterals as well as the hotel’s marketing materials.
Executive director of Creo Adworld Sean Badlishah said they plan to move away from the typical brand image the other Mövenpick hotels have internationally.
“The new image introduces a modern twist to the antique feel associated with heritage,” he said.
The branding inspiration represents the hotel’s mixed façade of old heritage architecture coupled with modern extensions.
The Mövenpick Heritage Hotel Sentosa will be run by Cairnhill Group Holdings and is Mövenpick’s first heritage hotel.