Staff Reporters
Feb 14, 2011

Mövenpick picks Creo Adworld for Heritage Hotel Sentosa

SINGAPORE - Creo Adworld has won the branding duties for the new Mövenpick Heritage Hotel Sentosa opening in March 2011. The agency won the account after a competitive pitch against several other contenders.

Movenpick Heritage Hotel Sentosa is scheduled to open March 2011
Movenpick Heritage Hotel Sentosa is scheduled to open March 2011

Creo Adworld’s branding duties encompass the design of hotel guest collaterals as well as the hotel’s marketing materials.

Executive director of Creo Adworld Sean Badlishah said they plan to move away from the typical brand image the other Mövenpick hotels have internationally.

“The new image introduces a modern twist to the antique feel associated with heritage,” he said.

The branding inspiration represents the hotel’s mixed façade of old heritage architecture coupled with modern extensions.

The Mövenpick Heritage Hotel Sentosa will be run by Cairnhill Group Holdings and is Mövenpick’s first heritage hotel. 

Related Articles

Just Published

1 day ago

K-pop group SuperM debut Prudential-sponsored ...

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

2 days ago

Brands see Chinese seniors becoming active digital ...

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.

2 days ago

Hakuhodo drives on through the storm

AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.

2 days ago

Crash Course: How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.