More incentive trips in China integrate education

Emerging incentive travel trends show that some companies want to make employees 'work' during the trip.

The sprawling Alibaba corporate campus in Hangzhou.

Incentive trips have always been a been a mix of business and leisure, both to reward top performing employees and foster closer networking within the corporate culture with the ultimate objective to drive business growth.

Alicia Yao, managing director of IME Consulting, however, believes that gone are the days when incentive trips are centered around luxury travel for company employees and their spouses as companies are keen to achieve more tangible ROIs.

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