Dec 5, 2007

Montblanc holds successful Shanghai event

The Montblanc World Meeting brings together delegates from Montblanc subsidiaries and agents from all its markets in 56 different countries for a series of meetings on the company's business around the world. This is the first time the annual international Montblanc product marketing plan has been held in mainland China.

Montblanc holds successful Shanghai event

Challenges
Ingrid Roosen-Trinks, Montblanc international director of public relations and cultural affairs, says that she spent two years discussing holding the World Meeting in Shanghai.
“We’ve had the meeting in Singapore and in Hong Kong.
We felt it was time to go back to Asia, but there were other priorities in the previous two
years,” she says.
“I feel Shanghai is the most exciting city on the planet at the moment.”
As the evening activities were held in different venues around the city, traffic posed a challenge sometimes.

Execution
The programme started on Sunday, August 25 with a welcome reception at Bar Rouge
on the Bund. Presentations and meetings on strategies, new product development,
new product launches, advertising campaigns, public relation programmes and the art and culture projects planned for 2008 and 2009 went on for four days at the JW Marriott Shanghai.
Evening programmes included a gala dinner in the China Friendship Hall with an awards
ceremony for the Montblanc Star of Excellence Award in five categories and performances by
a children’s choir as well as a leading Chinese percussionist.
The farewell party was held in Shanghai’s landmark Paramount dance hall with an old Shanghai
night theme.

Verdict
“It was fantastic, exactly how we had it in our minds,” says Roosen-Trinks.
“We had delegates from 56 countries, most of whom have never been to Shanghai and it
was extremely exciting for them.
“We had perfect weather and the welcome reception at Bar Rouge was fantastic, everyone
was just flabbergasted.

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