Monster.com picks JWT for creative job

JWT already handles the business in India, and it is believed the agency was handed the business without a pitch.
The assignment will involve localising the campaign created by JWT India, and will be TV-based. The current work looks at the need to match the right people with the right jobs, and dramatises what can happen if people fall into unsuitable employment.

Monster.com has recently reconfigured its search engine to make it more ‘jobcentric’, so has focused more heavily on the job seeker in its advertising. The work is also likely to fall in line with the company’s global ‘Never settle’ positioning, which has featured in TV spots since the brand was founded in 1994.

Monster.com has operations in 36 countries globally. In Asia, there are local sites for Singapore, Hong Kong, India and China.