Microsoft sparks Facebook rep speculation

In Singapore, dLive Media, a subsidiary of iHub Media, is the sales representative for Microsoft Digital Advertising Solutions (MDAS).

Sales in Hong Kong are handled by Pixel Media. A source noted that Facebook is currently in talks with other third-party resellers and the low penetration of Facebook in Asia means that the region is not one of its priorities.

According to research firm ComScore, just over seven per cent of Facebook’s users - or 3.7 million - are in Asia-Pacific, compared to nearly 22 million Friendster users.

Nick Fawbert, head of operations for Aktiv Group Asia-Pacific, rumoured to be in discussions with Facebook, said: “It remains to be seen how advertising sales are resolved in markets where Microsoft has appointed third party representatives - it doesn’t necessarily follow that the deal is transferable.”