Media performance league: August

Estimated Overall

Billings Gain

Rank* Agency Wins (USdollars m) Losses (USdollars m)

1 Zenith Aussie Home Loans, 394 Fujitsu China 286

(1) Optimedia Intercontinental Dao Heng

Hotels Asia, Securities HK

2 MindShare Changhong China, 300 San Miguel 237

(2) Mattel Thailand HK, China,

Thailand, Rado China

Mentholatum China,

Maxxium HK,

Tropicana

Philippines

3 OMD Dumex Asia, PLDT 189 C care 170

(4) Philippines, Apple Thailand

Australia,

Burlington Socks

Philippines

4 Starcom Johnnie Walker 173 McDonalds 106

(3) MediaVest Singapore, 02 Hong Indonesia,

Kong, Genus India, Palace Films

Avaya India Australia

5 Universal San Miguel HK, 130 Matahari 73

(6) McCann China, Yue Sai Indonesia

China, AMD India,

May Day New Zealand,

Revo New Zealand

6 Carat Dicos China, Rado 98 Cadbury 68

(5) China, Sonicare Thailand

Japan, Matahari

Indonesia, National

Geographic

Singapore, VW Japan

project

7 MEC City of Melbourne, 47 Intercontinental 1

(7) Sheisser Hotels Asia,

China, BenQ Thailand Malaysia

Barum Tyres

* Previous ranking in brackets

The New Business ScoreBoard is compiled monthly on behalf of Media

magazine by R3, a consultancy specializing in agency relationships,

remuneration and reviews. All billings figures are annualized and are

calculated based on R3's estimates, adjusted from AC Nielsen ADEX

figures or derived from agencies directly. Agency losses as well as wins

are recorded, if not shown. We attempt to accurately capture all new

business activity in the region-please email [email protected] if you

believe we have missed or incorrectly recorded any information.