Staff Reporters
Feb 18, 2013

Media Outreach launches global real-time media analysis service

GLOBAL - Media OutReach has launched globally a real-time media analysis service focused on providing marketers with reports based on their own parameters and criteria.

Media OutReach offers global real-time media analysis service
Media OutReach offers global real-time media analysis service

This service analyses various forms of content generated from print and online media and allows marketers to analyse their own news. While it evaluates the overall performance of a communications team, it also tracks performances in different countries of different projects and makes comparisons with competitors.

The criteria used for producing the analysis reports can be altered at any time to accommodate users’ changing needs and there is no limit on the number of reports to be generated from the system.

Jennifer Kok, founder and managing director of Media OutReach, noted that that is the first service that allows customised media analysis reports to be accessible anywhere, anytime.

“From our web-based portal, users can instantly obtain an objective assessment of their media strategies, share such intelligence with stakeholders, and take their communications plans to the next level.”

Media OutReach is also offering users the option to obtain more detailed understanding of the assessments through personalised analyses that cover other elements such as the tonality of the findings and how well key messages are reflected in the media.

Source:
Campaign Asia

Related Articles

Just Published

33 minutes ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

8 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

9 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

9 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.