BEIJING: Tribal DDB Hong Kong and Beijing have won the regional
Verisign website redesign and the SinoChem China website construction
projects.
The agency won the businesses following two pitches based on its
creative work.
The Verisign account covers the Asia-Pacific regional pages, as well as
the localised country homepages. The website creative will be based on
the "Where in the web are you?" concept, which will aim to position the
site as "the resource for the internet".
The SinoChem project covers the building and rebranding of the SinoChem
chemical engineering and petroleum combine in China.
In addition to relaunching the site, the agency also played the role of
brand consultant and helped revamp the brand image in line with its
international positioning.
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