MEDIA-I: Tribal DDB uses active buddy to push job search

HONG KONG: Tribal DDB has launched a messaging-based service for

the South China Morning Post's classifiedpost.com called The Hunting

Card, which uses 'active buddy'-style technology.

The service works by sending jobs from the classifiedpost.com to users'

computers. The messages can be tailored to individual profiles and

specific industries.

A relatively new service in Asia, 'active buddy' is popular terminology

for messaging-type software. According to Jimmy Poon, Tribal DDB

regional director, the technology can have far reaching implications for

internet usage and marketing, depending on factors such as audience

demographics, market viability and client willingness. The Hunting Card

CD-Rom, shaped as a business card, is available at a local coffee chain,

and features ad space. The software is presently used by Capitol

Record's Googly Minotaur for music promotions.