MEDIA-I: Ogilvy heads to web in building CRM credentials

The Ogilvy Group has launched its new corporate website for

mainland China, www.ogilvy.com.cn.

Designed by OgilvyInteractive, the site has both a Chinese and English

version and will be a resource for Ogilvy's clients and other industry

professionals, as the agency moves to position itself for customer

relationship management assignments.

Ogilvy in China comprises four disciplines - advertising, public

relations interactive and OgilvyOne. The website provides background on

each, as well as case studies. The site describes Ogilvy's company

culture and contains information about its 360 Brand Stewardship

strategic platform.

Ogilvy & Mather Greater China chairman, TB Song, said: "Though the

market is still in its infancy, it has great potential that no agency

can ignore. We hope to provide online training to more people through

disseminating Ogilvy spirit and culture."