MEDIA-I: Nielsen gets go ahead for China internet study

BEIJING: Nielsen//NetRatings has received Government approval to

conduct internet research in China.

The research company will start building an audience measurement panel

in China immediately, with the service is expected to be up and running

early next year.

Nielsen//NetRatings obtained approval after working with the Chinese

Government to adhere to regulations and to ensure protection of

panellists' privacy. In compliance with regulations and to localise the

service offering, the research company has partnered with a Chinese

company for software development and testing.

Research company iamasia also has approval to conduct research in China,

according to Steve Yap, director, marketing and communications.