The fast-food company is giving away an English CD to teach children how to sing English songs as part of its drive to help kids learn the language. The month-long Ronald Sing-along English Learning campaign has been rolled out across its 500 restaurants on the mainland.
Given to customers buying food at its restaurants, the CD, developed by McDonald's agency Leo Burnett, contains eight songs.
"We have been very consistent in using a customer-focused strategy to promote our brand, said McDonald's Hong Kong and China senior marketing director, Shantel Wong. McDonald's Beijing PR manager, Irene Zhang, added that the giveaway would help to reinforce the brand's 'Everytime a good time' positioning.
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