The agency will refresh InvestHK's marketing message with a view to raising the SAR's attractiveness as a business destination.
The 4As agency won the one-year contract after a pitch with four local shops: Trilogy, MJ Design, Fluid and Moni-Media.
The 4As agency won the one-year contract after a pitch with four local shops: Trilogy, MJ Design, Fluid and Moni-Media.
M&C Saatchi will develop a campaign to increase awareness, and educate potential investors about InvestHK’s role, and revamp the look and feel of the InvestHK brand.
Simon Handford, ECD and MD of M&C Saatchi, said: “On paper, Hong Kong’s position as the place for business in the region is stronger than ever. The logic and facts speak for themselves. What’s needed is a bold and challenging way of engaging global decision-makers to ensure our case is heard.”
InvestHK is a Government department that promotes Hong Kong as a location for business in the region and a springboard to and from mainland China. The department assists and offers free consultancy to overseas and mainland enterprises who want to establish a presence in the city.
