Swedish home furnishing giant Ikea has appointed Lowe and Partners Malaysia as its regional creative agency. This follows Lowe Malaysia’s work for Ikea Malaysia’s in the past six years. The agency was appointed to the Singapore business in October last year.
Lowe Malaysia will develop common strategies and campaign work for Ikea in Malaysia, Singapore and Thailand.
The appointment now adds Thailand to the mix and the Thai brief is especially significant, as Ikea enters the Thai market in November 2011. The store-opening campaign will be handled by the Thailand team, and Lowe Malaysia’s regional work will follow the store-opening campaign in Thailand.
Yap Poh Choo, regional marketing communications manager of Ikea said: “We have no reservations about enlarging our partnership with Lowe to include regional responsibility. Lowe has consistently delivered where it matters most. Over time, the depth of our relationship has resulted in a high level of trust, which is critical to fostering genuine strategic thinking, high value ideas and innovation – everything we need to strengthen brand equity whilst getting results that matter.”
Khairudin Rahim, managing director, Lowe and Partners Malaysia added: “We are humbled and thrilled at this new development. From doing Malaysia only work, Lowe has now graduated to partner with the Ikea Regional team. This is simply the best testimonial a satisfied client could ever give. Ikea is crystal clear about what they’re about and their stimulating briefs inspire us to create strong, effective work.”