The development follows an earlier seed funding round by Redbright Partners, a venture capital firm in Japan.
The investment will be used to fund the development of its new data management platform and to expand into Singapore, Thailand and Malaysia within the next year. The funding from Redbright Partners was used to develop Adskom’s supply-side platform, which currently manages 500 million impressions per month and is estimated to handle more than a billion in 2015.
“Digital advertising in Asia is at an inflection point with marketers turning to programmatic to shape their strategies and evaluate campaigns,” said Italo Gani (pictured), chief executive of Adskom. “With this new funding we will expand our programmatic solutions in Indonesia and other markets in Southeast Asia and build our next-generation platforms focused on data management.”
Gani said the programmatic landscape was changing from one of purchasing ad units to buying audiences and performance based campaigns.
At present, Adskom works with premium publishers including Kompas.com, Kapanlagi.com, Detik.com, Okezone.com and Liputan6.com. It also works with about 70 demand side partners including Tubemogul, Criteo, Vserv.mobi, DoubleClick Bid Managers and so on. Brands that use Adskom’s platforms in Indonesia are P&G, Unilever, Bank Central Asia and Combiphar.
The company currently employs 40 people in Indonesia and has a small development team based in the US.