Dec 14, 2006

Li-Ning hires Ruder Finn

BEIJING Chinese sports apparel brand Li-Ning has appointed Ruder Finn to handle its global PR business, the first time it has retained an international agency as its AOR.

BEIJING Chinese sports apparel brand Li-Ning has appointed Ruder Finn to handle its global PR business, the first time it has retained an international agency as its AOR.

Ruder Finn won the business after a competitive two-month pitch involving Hill Knowlton, Fleishman Hillard and one other unnamed agency.

Li-Ning previously worked with local shop Shiji Shuangcheng on a project basis, but according to Li-Ning chiefs the retainer agreement marks a significant shift in strategy for...

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