Produced by Curious Films, the 30-second TVC is voiced over by Cate Blanchett and is due for general release next week. The TVC has already premiered on
The website aims to become the largest social network in the world gathered around a single cause and is partnering Google and YouTube to achieve this.
The site will feature election campaign materials for people to download and help spread the message of the Earth Hour drive, to culminate in a worldwide election night on 28 March, where switching off lights will be a vote for Earth, while leaving them on will be a vote for global warming.
Watch the ad