Leo Burnett unveils TVC and online voting for Earth Hour

GLOBAL - Leo Burnett has rolled out the TVC and online voting component of its Earth Hour 2009 campaign.

The global 'Vote Earth' TVC, features Coldplay’s ‘Fix You’ for its soundtrack and artwork by Shepard Fairey. Syd Garron produced animation for the clip. 

Produced by Curious Films, the 30-second TVC is voiced over by Cate Blanchett and is due for general release next week. The TVC has already premiered on
YouTube. In addition, the ‘Vote Earth’ headquarters website has gone live.

The website aims to become the largest social network in the world gathered around a single cause and is partnering Google and YouTube to achieve this.

The site will feature election campaign materials for people to download and help spread the message of the Earth Hour drive, to culminate in a worldwide election night on 28 March, where switching off lights will be a vote for Earth, while leaving them on will be a vote for global warming.

Watch the ad
| campaign , online