Staff Reporters
Jun 19, 2019

'Kupu' translates to bronze in Digital Craft

2019 Cannes Lions winners for Digital Craft: Colenso BBDO's app that provides Māori words for objects in the real world won the APAC region's lone award in this category.

'Kupu' translates to bronze in Digital Craft

What's the Māori word for 'Bronze Lion'? Colenso BBDO's 'Kupu', an app that promises users the ability to 'Take a picture, learn a language', won a bronze in the Industry Craft category Tuesday night at Cannes Lions 2019.

The award was the only one for APAC work in the category, which yielded 23 awards globally, including a Grand Prix for 'Address the future' by Virtue Copenhagen on behalf of Carlings.

See all our Cannes Lions 2019 award coverage.



Related Articles

Just Published

39 minutes ago

Why do so many agencies continue to work with ...

The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.

47 minutes ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

1 hour ago

Virtual avatars are a chance for audiences to start ...

Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.

1 hour ago

Display in Muji. Book plots in haiku format. ...

INSPIRATION STATION: Singapore's National Library Board promotes reading with help from Ogilvy, Muji, and a venerable Japanese poetic form.