KayaKing Jumbo Peanuts are too big for elephants

The Kayaking Jumbo Peanuts brand falls under Indonesian FMCG manufacturer and distributor Orang Tua Group. Kayaking promises the largest peanuts in the whole market.

Ogilvy & Mather Jakarta has created a funny ad in a home video style, documenting the accidental discovery of a baby elephant choking on a bag of jumbo peanuts. If the peanuts are too big for elephants, human should also handle it with care.

Credits:
Project Choking
Client Orang Tua Group
Creative agency Ogilvy & Mather Jakarta
Executive creative director Gary Caulfield
Art director Alfa Aphrodita
Copywriter Gary Caulfield
Executive producer Bianca Sugiarto
Agency producer Lydia Santoso
Music & sound production Song Zu
Account servicing Niken Hapsari
Production company Absolut Pictures, Cinered
Director Peter Aquilina
Exposure Television