Juggi Ramakrishnan leaves ECD role at BBDO/Proximity Singapore

SINGAPORE - BBDO/Proximity Singapore has announced ECD Juggi Ramakrishnan (pictured) will be leaving the agency at Christmas.

It is rumoured that Ramakrishnan will join Ogilvy & Mather Singapore in a regional creative capacity. He joined as ECD of BBDO/Proximity in 2007 and since then has played a role in the growth of the agency.

Danny Searle, chief creative officer and chairman of BBDO/Proximity Singapore will retain overall control and direction of the creative department and will continue to be supported by his senior team of Bridget Taylor, creative director, Jonathan Mackenzie, digital creative director, Jon Pve, executive creative head integration, Sridhar Gopalratnam, senior copywriter and Ravi Eshwar, creative director.

Jean-Paul Burge, CEO, BBDO/Proximity Singapore, said: " In the last year it has been become even more important for us to deliver integrated ideas for all our clients. Juggi has shown a desire to concentrate on award-wining projects, his ambition to continue on this path will be better met at a different agency. As such he will leave the agency at Christmas. I have an immense amount of respect for Juggi and we all wish him the best; however, it is our responsibility to delver ideas and produce hard-working campaigns for all our clients. As such we are restructuring our creative department and bringing in the talent that share these ambitions."

Searle commented: "Juggi has played a big role in the rise of the agency in Singapore over the last year or so. He has helped to put a diverse and talented creative team in pace at BBDO/Proximity Singapore and we are very excited about the future."


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