JimenezBasic takes the accolade for the first time. The Publicis Groupe agency pipped Ogilvy & Mather, DDB, BBDO and Lowe to the accolade. "We're happy and proud of the agency. It is now the country's biggest. And as the 4As has just confirmed, it is also the best," commented co-CEO Abby Jimenez.
The agency also won the Best Management of Business category, which is based on revenue growth, profit and programmes to improve productivity and staff retention. MindShare/Maxus wins the media agency going for the second year in a row in a final round that included Universal McCann, ZenithOptimedia and PHD. The WPP media agency also won Best in Creative while Universal picked up Best Market Performance.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)