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Mar 12, 2004
India Headlines: Grey wins Samsung brief ahead of Indo-Pak play
Grey Global Group has lifted the advertising business for the Samsung Cup, the upcoming Indo-Pakistan cricket series, following a pitch against Cheil Communications and Mudra Communication. Samsung, the title sponsor for the series between India and Pakistan, plans to launch an anthem (to be sung by Indians and Pakistani singers), as well as print and TV ads. Grey also designed the trophy for the series.
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