Jul 30, 2004
India: Headline - Publicis tipped to be in lead for Reliance review
Reliance Infocomm is likely to reshuffle the account of its telecom services brand, Reliance India Mobile (Rim), which has been with Mudra since its launch in 2002. According to sources, the firm has invited at least three agencies to pitch, of which Ambience Publicis is said to be the top contender. The others in the running are Grey and Saatchi & Saatchi. Leo Burnett declined to take part in the pitch.
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