Surekha Ragavan
Jun 26, 2018

How it really works… 3D holograms

"We find that there’s a real moment of surprise and delight when [attendees] are looking at a hologram".

Guests at an ANZ bank event were able to interact with the Keith Urban holographic projection.

As brands seek out innovative ways to engage with attendees, 3D holograms are coming to the forefront as a compelling digital experience.

Sydney-based events agency Belle Laide Events designed an experiential event featuring an interactive Keith Urban projection for ANZ that allowed attendees to “jam with” the country star. The event reaped international coverage, a Facebook reach of 1.3 million, and 8,000 downloads.

Delon Price, creative director at the agency, takes us...

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