Emily Tan
Jun 20, 2018

How Google became Cannes Creative Marketer of the Year

Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.

Google co-founder Larry Page once told the company’s then director of brand and marketing, Douglas Edwards, that if it had to use marketing, then we’ve failed.

But, just as Google has evolved far beyond its pure search-engine roots, so, too, has its attitude towards marketing to the extent that it has won 127 Lions since 2007, seven of which have been Grands Prix and 31 awarded to Google itself, not to an agency. ...

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