HEADLINES: TBWA posts major Asia-Pacific wins

TBWA has won a raft of major new accounts in Asia-Pacific, worth

more than US$40 million.

One of the bigger wins include the relaunch of the Samsung/Renault brand

in South Korea, which it won in a competitive pitch against

Publicis/Welcome and Leo Burnett. The pitch centered around the relaunch

of the Samsung SM5 four-door sedan and the win, which is expected to

bill US$20 million annually, pushes TBWA Korea billings beyond

the US$200 million mark after just three years in business.

TBWA Asia-Pacific chairman Keith Smith said that the win "further

enhances our relationship with the Nissan/Renault group in a very

important market.

We believe that the win also propels us into sixth place in the Korean

advertising market".

TBWA Shanghai, meanwhile, has won the British DIY home improvement B&Q

business in China. The agency beat out incumbent Bates and Publicis for

the account.

In Australia, Whybin Lawrence TBWA has won the St George Bank above and

below the line account worth A$40 million (about US$20

million).