Sep 19, 2003
HEADLINES: Starcom loses Ferrero Rocher to Maximize Taiwan
Ferrero Rocher has replaced Starcom with Maximize as its media agency in Taiwan. The account, with annual billings of US$2 million, changed hands without a pitch. No reasons were given for the switch, however, a Starcom source said: "We added more people to the account and (Ferrero) didn't tell us why they were dissatisfied. They didn't give us a chance."
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