F&N Coca-Cola in Singapore has consolidated its account with McCann
Erickson and M&C Saatchi, bumping Leo Burnett off its roster. McCanns
has snagged Coca-Cola, Coke Light and F&N; while M&C Saatchi has Heaven
& Earth and is working on two new product launches. Burnett managing
director, John Borzi, said: "Much time and energy was put into making
the client-agency relationship work, but the working partnership
ultimately proved to be a difficult one."
F&N Coca-Cola in Singapore has consolidated its account with McCann
Erickson and M&C Saatchi, bumping Leo Burnett off its roster. McCanns
has snagged Coca-Cola, Coke Light and F&N; while M&C Saatchi has Heaven
& Earth and is working on two new product launches. Burnett managing
director, John Borzi, said: "Much time and energy was put into making
the client-agency relationship work, but the working partnership
ultimately proved to be a difficult one."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
Board begins formal search for new CEO.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
