Jan 30, 2004

HEADLINES: First new corporate logo for Bajaj Auto in 30 years

Bajaj Auto, one of India's leading manufacturers of motorbikes and scooters, has unveiled a new corporate logo, its first change in 30 years. The company defines its new brand essence as 'excitement'. This makeover, along with new advertising and taglines, follows an internal restructuring started in 2000-01.

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