Jan 30, 2004
HEADLINES: Cathay, Visa sign up for Submedia tunnel medium
Submedia Asia will officially launch its motion picture tunnel-advertising medium in Hong Kong's Mass Transit Railway system with Cathay Pacific and Visa as the first companies to try it out. The initial ads - expected to be about 20 seconds long - will be shown between the Wanchai and Causeway Bay stations, which make up part of the city's central business district.
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