Apr 23, 2004
Headline: Tai Shin launches low-priced insurance package
Taiwan insurance company Tai Shin has kicked off a through-the-line campaign to raise awareness of its new '199 full-meal' policy. The launch will be supported by a 20-second TV commercial breaking at the end of this month. The local creative agency, Toplan, believes the product's low price of NT$199 (US$6) per month will generate strong interest.
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