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May 21, 2004
Headline: McDonald's sticking with I'm Lovin' it ad campaign
Media would like to clarify that McDonald's is not opting for localised ads over 'I'm Lovin' it' campaign, as suggested in the April 23 issue. The campaign remains the umbrella brand, with local executions worldwide. The Happy Meal menu, meanwhile, is being promoted only through in-store merchandising, not mass media advertising.
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