May 4, 2007

Gulf Air taps Ink for magazine launches

GLOBAL - Gulf Air has launched two new inflight magazines, Gulf Life and the entertainment-focussed On Air, after handing its contract to Ink Publishing.

Gulf Air taps Ink for magazine launches

The titles will be published in English and Arabic, and will contain editorial and advertising content focusing on consumer and luxury sectors, as well as vacations and new destinations.

According to Ink Publishing group editorial director Michael Keating, Gulf Life will roll out as a newsstand-style magazine with celebrity interviews, opinion and trend pieces, while On Air will highlight the airline’s inflight entertainment services.

Source:
Campaign Asia
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