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Dec 3, 2004
Greater China: Headlines - Carplus drops Toplan to shift Taiwan brief to Batey
Carplus Auto Leasing has handed its Taiwan advertising brief to Batey/Red Cell. The agency won the account in a three-way shootout against BBDO and incumbent Toplan, the incumbent for the past one-and-a-half years. The account has been estimated to bill NT$30 million.
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