Jan 14, 2005
Greater China: Headline - Carat HK tasked with new 3C Digital brand launch
Carat has been appointed by new retail brand 3C Digital to launch four shops in Hong Kong, selling consumer electronics, computer and communication products. The agency launched the brand with a print campaign that featured pop group Boy'z as endorsers. 3C Digital is a subsidiary of Pricerite, which operates 40 outlets in Hong Kong.
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