SINGAPORE - JWT Singapore has hired Laura Gordon from 141 Worldwide as its head of brand activation.
Gordon will handle activation for clients including HSBC, Unilever, Shell, Johnson & Johnson and the Singapore Institute of Management.
“We’ve always done brand activation, but we’ve not had a specialist to champion the discipline,” said Angus Fraser, managing director of JWT Singapore. “Laura is innovative, creative and will help us deliver strong engagement ideas.”
At 141, Gordon was group account director. Prior to joining 141, she worked at what is now known as Ogilvy Action.
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