Jeannie Griffin
Jan 23, 2019

Getting ready for the multi-hub club

Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…

On target… Slides overloaded with information will drive down engagement and retention.
On target… Slides overloaded with information will drive down engagement and retention.

Review data from previous meetings 

To understand how attendees have interacted online, consider data such as average time on webinars for attendees, average number of questions from the audience after presentations, average number of drop-offs throughout the call, and so on. This will help you anticipate the flow and content of your meetings to maximise participation and engagement. 

Understand your goals and intended outcomes 

Spend time defining your desired outcome for your meetings. Don’t execute an online/in-person strategy just because you feel it is necessary or to ‘check the box’. Think about your main objectives, and which meeting format will best meet them. 

Once you understand your intended outcome, create your content strategy from there. Are you building thought leadership, brand awareness, education or lead generation? 

The type of content you use and how it is presented—especially in a virtual environment—should be guided by a clear understanding of what you want to achieve. 

Find your storytellers

Attendees value a presenter that keeps them engaged with not only the content, but also the delivery. Charisma goes a long way for virtual meetings; slide after slide of information will drive down engagement and retention. Define your story, set your narrative and ensure the right people are delivering it. 

Explore different vehicles for communication

Different attendees learn, and like to be communicated to, in different ways. Consider creating a multi-media approach to your meetings with a variety of formats. 

Think a meeting broadcast with live-question polling and engagement, on-going portals for attendee communication or groups for participants to opt into.

Determine your meeting’s on-going touchpoints and possible interactions attendees could have—foster those moments to create your best meeting ROI.

Jeannie Griffin is vice president, product & technology solutions, BCD Meetings & Events.



Related Articles

Just Published

2 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

3 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.