Ad Nut
Mar 28, 2016

Forget Batman V Superman, Toyota has Badman V Supperman

From Singapore: ‘The Buckle Battle’ for Toyota Motor Asia Pacific by Delphys Hakuhodo International and i-DAC

Forget Batman V Superman, Toyota has Badman V Supperman

Taking advantage of the buzz around battling superheroes with the premier of Batman V Superman: Dawn of Justice, Toyota is hoping its road safety message will be a hit with fans.

The series of video spoofs centre on Badman and Supperman (inspired, we know). Badman is a cunning and petty restaurateur who bears grudges easily and will go all out for revenge. Supperman, on the other hand, is an avid foodie but when he is unhappy he can get really nasty.

Each episode features a cameo appearance from THUMS (Total HUman Model for Safety), Toyota’s safety mascot, very much in the vein of Stan Lee’s own cameos in movies starring his creations.

There’s also a game which challenges players on how fast they can buckle up that can be found on Toyota’s safety website.

So Ad Nut watched all three episodes and couldn’t help but marvel at the unintended similarities between the spoofs and the movie that it inspired and hopes to take advantage of.

Just like Batman V Superman, on paper it ought to be a good concept, after all, there’s a long storied history of advertising spoofs that have garnered much acclaim.

And just like Batman V Superman, Ad Nut found the setup for the revenge spree a bit flimsy, or at least, in need of a stronger explanation of motivations.

Ad Nut did enjoy the animation style though, and would watch more episodes, if only to play “Where’s Thums?” and count just how many ways you could ask people to put on their safety belts before repeating yourself.

Despite being universally panned by both critics and comic book fans, Batman V Superman still managed to rake in an estimated US$424.1 million worldwide during its opening weekend. So Ad Nut remains hopeful that Buckle Battle will enjoy similar impact.

Tags

Related Articles

Just Published

7 hours ago

As we return to the office, how can we keep hold of ...

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further blurred the lines delineating the two. It's time to rebuild boundaries.

7 hours ago

The purpose debate is raging but the value of ...

Placement of advertising matters more than ever, The Guardian's ad chief says.

8 hours ago

Carat names new US CEO as Angela Steele moves to ...

Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.

8 hours ago

WPP acquires cloud-based e-commerce firm as part of ...

Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025.