Fonterra reviews creative and media

Dairy giant Fonterra Brands is reportedly running parallel reviews of its creative and media requirements in Asia and beyond.

The company, believed to be eyeing aggressive expansion beyond its traditional Australasian stronghold, currently works with FCB in several markets including Australia, New Zealand and Southeast Asia. A number of players, including FCB, Y&R, Ogilvy and BBDO, are reportedly involved in the creative review.

On the media side, contenders include FCB, MEC and Carat. In addition to Australasia, markets under review include Sri Lanka, China, Malaysia, Indonesia, Philippines, Vietnam and Taiwan - all of which will be overseen by Fonterra's Singapore office. Fonterra declined to comment.