Finnair launches first Singapore ad campaign

Finnair has launched its first ad campaign in Singapore, following the departure of Scandinavian Airlines from the Singapore market earlier this year.

Created by Rocket-X, the ambient media invokes "Finnish humour", to capture the attention of business travellers and expatriates. Marc Nicholson, director of Rocket-X said: "It's a 'destination' campaign, infused with a little Finnish directness and quirky humour. Combined with the fresh, clean simplicity, (the campaign) reflects the brand values and character of the country."

The outdoor campaign will run for three months and can be found on lift doors and pillar wraps in four locations: Caltex House, Hitachi Tower, Golden Show Multi-Storey Carpark and Pacific Plaza.

The drive will be supported by an online campaign and taxi wraps.