Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

1. Martin Sorrell has no regrets

Asked what he would do differently if he could revisit his career, the former WPP leader told the Campaign360 audience he would change “nothing.” Well, besides ditching the convertible preferred shares when buying Ogilvy, he admitted. But his point He’s not one for second-guessing, wishing only that he’d made the same moves more quickly.

Would this have included super agencies VMLYR and Wunderman Thompson The...

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