Female tops up 'smart, sexy' quotient

One new section, 'Beauty 101', will highlight a different topic in-depth each month. Another '40 under $40' section will list 40 budget beauty items. The magazine will also introduce a new section called 'Female Tries', which will have an editor of the magazine sampling a "hip and hot trend" from stick-on-breasts to the latest collagen facials.

"In this way, Female renews its readers' trust with information that's more relevant and more practical," said its editor-in-chief, Susanah Cheok.

Earlier this year, the magazine had revamped its features section in response to readers' desire to "read about interesting or successful women who have something to share".

"Focus group findings revealed that readers like to live vicariously through the articles and read about things they are curious about, but may not have experienced or dared to pursue themselves. The magazine will highlight the fun, fabulous side of females and provide reading material that is not excessively serious or overly intellectual, but still smart and sexy," she said.

Female's regional sales director Andrew Jeffrey said the Blu Inc-published women's magazine, distributed in Singapore, Malaysia and Indonesia, was well poised to meet the demands of advertisers looking for local and regional media opportunities as "decentralisation of regional budgets" became more common.

It will continue to use signature events such as 'Catwalk Collections' and '50 Gorgeous People', and integrated marketing solutions to harness relationships with readers and advertisers, he said.