The new office will further enhance support for emarsys' customer base in the region. It currently has offices in the UK, Germany, Turkey, France, Switzerland, China, Hong Kong and Russia.
The company's services allow businesses to create automated transactional campaigns that run seamlessly in the background, launch recurring campaigns based on the customer lifecycle and develop multi-step, multi-channel ad-hoc campaigns.
Ohad Hecht, regional managing director for APAC, noted that Singapore is a strong leader within the region’s digital marketing space and that Singapore has become a key market for the company with a growing number of clients in the region and an “ultra-fast adoption rate for marketing automation technologies”.
“Operations there [in Singapore] will not only contribute to further business development, it will be another hub to provide better services and assistance to local clients,” he said.
Hecht is leading the operations of both Hong Kong and Singapore.
Globally, Emarsys works with blue-chip clients such as Ebay. In Singapore, meanwhile, it is currently working with a range of clients like MediaCorp, Chan Brothers and Turf Club.