Jenny Chan 陳詠欣
Sep 14, 2018

Electronics and auto brands lead digital transformation in China

Only 7% of Chinese brands are generating more than half their revenues from new businesses, according to Accenture research.

Only a small percentage of companies are 'Rotation champions', generating most revenue from new businesses.

A small minority of Chinese companies are leading their industries and achieving higher profits by digitising their operations to transform their businesses and unlock new growth, according to new research by Accenture.

The report, The China Digital Transformation Index, revealed that 7% of Chinese brands have become what Accenture refers to as 'rotation champions' by generating more than half of their revenues from new businesses started in the last three years. This comes at a...

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