Staff Reporters
Nov 29, 2010

Durex releases final global campaign by McCann

Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.

Durex global campaign for 'Love sex. Durex'
Durex global campaign for 'Love sex. Durex'

Reckett Benckiser moved Durex’s global creative business to Euro RSCG during November this year. The new ‘Love sex. Durex’ campaign is running in Asia, Europe and Spain, and includes television, print and digital executions.

This final work from McCann is developed by creative copywriter Dawn Hoskinson and art director Carol Naylor. The promotional video series can also be viewed at Durex.com.

The first TV spot is titled ‘Feeling’ and sees the old slogan 'Feeling is everything’ replaced with 'Love sex. Durex.' 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.