Print ads and web banners drive the message that, with a Dopod, people need not take much with them on their travels. One ad shows a bag with and without a Dopod phone inside it â” the latter appears crammed and disorganised, while the bag with a Dopod appears virtually empty.
The theme of this campaign is 'pack light â” and still bring everything with you', explained Patricia Siew, marketing director of Dopod International, Southeast Asia....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events