Disney Channel Asia, new print campaign,

The power of kids' imaginations is firing Disney Channel Asia's new

print campaign across Asia-Pacific. M&C Saatchi, which developed the

campaign, said the creative concept has been driven by Disney's

positioning - Everyday Magic, Magic Everyday - and demonstrates how the

channel fires children's imaginations. In the first execution, a toddler

plays in his bedroom as Winnie the Pooh at a tea party with Tigger - and

his shadow reflects that.

The second execution has a pre-teen boy surrounded by cyber images, who

sees himself as Buzz Lightyear, as his shadow shows.