ASIA PACIFIC - DigitasLBi has hired Lyndon Hale as regional executive creative director for APAC.
He was most recently ECD for the Sydney-based independent agency Orchard.
Based in Hong Kong, he will report to international chief creative officer Chris Clarke and Annette Male, CEO APAC, and will oversee the company's offices in Singapore, Australia, India and Hong Kong and Japan.
In a statement, Hale said his immediate focus in the new role, will be to create a structure that “enables top quality work at the fast pace” that is required by clients in the region.
Male described Hale as a “fantastic addition” to the agency’s creative team; boasting a “strong creative track record and breadth of experience” working on a global scale as well as across the APAC region.
Hale has 30 years of industry experience in markets including Japan, South Africa and the UK.
Clarke and Hale were creative partner at Wheel in the UK.